GEICO
RELIEVERS

I led the branding for The GEICO Relievers, developing the full visual identity — including logo, baseball uniforms, hats, swag, and more.

Just like life, baseball comes with its share of disruptions — rain delays, blacked-out games, or even dropped hot dogs. Instead of frustration, GEICO turned those moments into fun with The GEICO Relievers: a quirky team of baseball-loving characters bringing joy and relief to fans everywhere.

Role
Design Director

Company
The Martin Agency / Geico

@rafaeldante

hello@rafaeldante.com