This brand film celebrates the historic partnership between Nike and LEGO, featuring WNBA superstar A'ja Wilson. The production blends live-action basketball with cutting-edge CGI to showcase A'ja’s transformation from the court into her official LEGO minifigure counterpart. Driven by action-packed plays and playful storytelling, the film marks a milestone in sports and toy culture.
In collaboration with the creative teams at Nike and LEGO, I was responsible for concepting, scripting, and defining the art direction to bridge Nike’s athletic energy with LEGO’s iconic design, and conceptualizing the key scenes and CGI transitions that fueled the film’s narrative.
Role
Creative Lead and Art Director
Company
Nike



